Biola Degree Page UX Study
Biola University, a prestigious Christian institution of higher education, recognized the need to enhance the user experience on its program pages. The existing pages lacked coherence, accessibility, and engagement, leading to potential loss of prospective students. This case study outlines the process and results of a comprehensive redesign project that aimed to improve the program pages' aesthetics, functionality, and content organization while maintaining Biola's brand identity.
Client
Biola University
Industry
Education
Year
2022
Role
Marketer
My Role
As the marketer, I was primarily responsible for driving the successful transformation of the program pages. I played a multifaceted role, contributing to its strategic planning, execution, and content analysis. Here are some key aspects of my role:
Strategy Development. Collaborated closely with cross-functional teams including web designers, UX team, and academic departments to define the project's strategic direction. My responsibilities included:
Conducted market research and competitive analysis to identify industry trends and user expectations.
Reviewed and approved creative assets, including images, graphics, web elements, and copy to maintain brand consistency
Content Strategy. Collaborated with academic departments to gather up-to-date and accurate program information. I also implemented SEO best practices to improve organic search visibility and drive traffic to the program pages.
User Experience and Conversion Optimization. Collaborated with design team to create clear and effective CTAs. Also assisted the UX team with conducting usability testing and analyzing user feedback to refine the user journey and content presenation.
Design and Testing Results
Conclusion
In summary, my role as a marketer in the Biola University Program Page Redesign project was instrumental in achieving our goals of improving user experience, enhancing brand identity, increasing conversions, and boosting organic traffic. Through collaboration, strategic planning, and a deep understanding of Biola's mission and audience, I helped ensure the success of this project, ultimately helping Biola better serve prospective students and fulfill its educational mission.
Next Steps
Make mobile in-page navigation more visible/attention grabbing
Make "Program at a Glance" section more visible — ideally this section is the first or second content users view when visiting the site.
Continue to iterate the layout.
Biola Degree Page UX Study
Biola University, a prestigious Christian institution of higher education, recognized the need to enhance the user experience on its program pages. The existing pages lacked coherence, accessibility, and engagement, leading to potential loss of prospective students. This case study outlines the process and results of a comprehensive redesign project that aimed to improve the program pages' aesthetics, functionality, and content organization while maintaining Biola's brand identity.
Client
Biola University
Industry
Education
Year
2022
Role
Marketer
My Role
As the marketer, I was primarily responsible for driving the successful transformation of the program pages. I played a multifaceted role, contributing to its strategic planning, execution, and content analysis. Here are some key aspects of my role:
Strategy Development. Collaborated closely with cross-functional teams including web designers, UX team, and academic departments to define the project's strategic direction. My responsibilities included:
Conducted market research and competitive analysis to identify industry trends and user expectations.
Reviewed and approved creative assets, including images, graphics, web elements, and copy to maintain brand consistency
Content Strategy. Collaborated with academic departments to gather up-to-date and accurate program information. I also implemented SEO best practices to improve organic search visibility and drive traffic to the program pages.
User Experience and Conversion Optimization. Collaborated with design team to create clear and effective CTAs. Also assisted the UX team with conducting usability testing and analyzing user feedback to refine the user journey and content presenation.
Design and Testing Results
Conclusion
In summary, my role as a marketer in the Biola University Program Page Redesign project was instrumental in achieving our goals of improving user experience, enhancing brand identity, increasing conversions, and boosting organic traffic. Through collaboration, strategic planning, and a deep understanding of Biola's mission and audience, I helped ensure the success of this project, ultimately helping Biola better serve prospective students and fulfill its educational mission.
Next Steps
Make mobile in-page navigation more visible/attention grabbing
Make "Program at a Glance" section more visible — ideally this section is the first or second content users view when visiting the site.
Continue to iterate the layout.
Biola Degree Page UX Study
Biola University, a prestigious Christian institution of higher education, recognized the need to enhance the user experience on its program pages. The existing pages lacked coherence, accessibility, and engagement, leading to potential loss of prospective students. This case study outlines the process and results of a comprehensive redesign project that aimed to improve the program pages' aesthetics, functionality, and content organization while maintaining Biola's brand identity.
Client
Biola University
Industry
Education
Year
2022
Role
Marketer
My Role
As the marketer, I was primarily responsible for driving the successful transformation of the program pages. I played a multifaceted role, contributing to its strategic planning, execution, and content analysis. Here are some key aspects of my role:
Strategy Development. Collaborated closely with cross-functional teams including web designers, UX team, and academic departments to define the project's strategic direction. My responsibilities included:
Conducted market research and competitive analysis to identify industry trends and user expectations.
Reviewed and approved creative assets, including images, graphics, web elements, and copy to maintain brand consistency
Content Strategy. Collaborated with academic departments to gather up-to-date and accurate program information. I also implemented SEO best practices to improve organic search visibility and drive traffic to the program pages.
User Experience and Conversion Optimization. Collaborated with design team to create clear and effective CTAs. Also assisted the UX team with conducting usability testing and analyzing user feedback to refine the user journey and content presenation.
Design and Testing Results
Conclusion
In summary, my role as a marketer in the Biola University Program Page Redesign project was instrumental in achieving our goals of improving user experience, enhancing brand identity, increasing conversions, and boosting organic traffic. Through collaboration, strategic planning, and a deep understanding of Biola's mission and audience, I helped ensure the success of this project, ultimately helping Biola better serve prospective students and fulfill its educational mission.
Next Steps
Make mobile in-page navigation more visible/attention grabbing
Make "Program at a Glance" section more visible — ideally this section is the first or second content users view when visiting the site.
Continue to iterate the layout.
Biola Degree Page UX Study
Biola University, a prestigious Christian institution of higher education, recognized the need to enhance the user experience on its program pages. The existing pages lacked coherence, accessibility, and engagement, leading to potential loss of prospective students. This case study outlines the process and results of a comprehensive redesign project that aimed to improve the program pages' aesthetics, functionality, and content organization while maintaining Biola's brand identity.
Client
Biola University
Industry
Education
Year
2022
Role
Marketer
My Role
As the marketer, I was primarily responsible for driving the successful transformation of the program pages. I played a multifaceted role, contributing to its strategic planning, execution, and content analysis. Here are some key aspects of my role:
Strategy Development. Collaborated closely with cross-functional teams including web designers, UX team, and academic departments to define the project's strategic direction. My responsibilities included:
Conducted market research and competitive analysis to identify industry trends and user expectations.
Reviewed and approved creative assets, including images, graphics, web elements, and copy to maintain brand consistency
Content Strategy. Collaborated with academic departments to gather up-to-date and accurate program information. I also implemented SEO best practices to improve organic search visibility and drive traffic to the program pages.
User Experience and Conversion Optimization. Collaborated with design team to create clear and effective CTAs. Also assisted the UX team with conducting usability testing and analyzing user feedback to refine the user journey and content presenation.
Design and Testing Results
Conclusion
In summary, my role as a marketer in the Biola University Program Page Redesign project was instrumental in achieving our goals of improving user experience, enhancing brand identity, increasing conversions, and boosting organic traffic. Through collaboration, strategic planning, and a deep understanding of Biola's mission and audience, I helped ensure the success of this project, ultimately helping Biola better serve prospective students and fulfill its educational mission.
Next Steps
Make mobile in-page navigation more visible/attention grabbing
Make "Program at a Glance" section more visible — ideally this section is the first or second content users view when visiting the site.
Continue to iterate the layout.
Orange County, California
Let's Build Ideas
contact
ohisaac96@gmail.com
Copyright
©Isaac Oh Design 2023
Orange County, California
Let's Build Ideas
contact
ohisaac96@gmail.com
Copyright
©Isaac Oh Design 2023